How is CrossFit FTM Different? We are different because we primarily want to cater to ‘Average Joes’. People who want to be healthy, fit, and look better naked. While we do offer coaching specific to competitive athletes, it is not our primary focus. We want to work with the person who is just an everyday guy/gal who want to be better in their daily lives by teaching them how to be not just strong, but functionally strong. So, we cater to Everyday people, and weekend warriors.